Sarah E. Endline (www.sweetriot.com) grew up in a small town in Michigan with an annual CornFest, tractor rides, and large country ditches just a quarter of a mile from her grandparents’ farm. At John Adams Elementary, Sarah always aimed to be the #1 M&M salesperson in the class (and she was) -- an early sign of her entrepreneurial talent and enthusiasm for selling confectioner of the candied kind.
In 2005, that idealism and talent inspired Sarah to found sweetriot, an activist candy company, which aims to create a sweet movement to fix the world through the ultimate dark chocolate fix -- the cacao (chocolate) bean. sweetriot sources in Latin America, where Sarah sat down with local organic farmers and got back to her roots, tasting the kiwi and passion fruit flavors of the cacao fruit before it makes it’s amazing transformation into chocolate sweetriot also uses only recyclable reusable packaging, all natural healthy ingredients and promotes the work of emerging artists who are chosen by the sweetriot community.
sweetriot’s products are sold in over 1,700 stores including Whole Foods, Zingerman's, and Zabar's. It also owns the title of being the very first food product ever sold at the Museum of Modern Art (MoMA) Design Store. sweetriot was recently named a finalist on Fast Company’s ‘Fast 50’ list and a Finalist in Entrepreneur Magazine’s ‘Emerging Entrepreneur’ Award and in the Top 3 of Fortune’s Small Business Competition. Sarah’s entrepreneurial work has been covered by The NY Times, The Today Show, Forbes, Newsweek, Business Week, Gourmet Magazine, and more.
Before founding sweetriot, Sarah launched products, created brands, and shared her energy at places like Yahoo!, Microsoft, the World Bank, AIESEC, and The National Foundation for Teaching Entrepreneurship (NFTE). Sarah has been an active member of many non-profit boards including NFTE, Harvard, The University of Michigan, and AIESEC. She is also a proud winner of the “Make Mine a Million” competition, member of EO and Net Impact, and sits on Faith Popcorn’s “Brain Reserve” think tank team.
Sarah has an MBA from Harvard Business School and a Bachelors from The University of Michigan.
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